Ichi Ni San Logo

This logo for new children’s dance company Ichi Ni San (which translates as 1, 2, 3) was produced in a single day. The day started off with me leading a focussed workshop to get consensus on a brief. I then worked through some options that fitted the brief which I then collaborated in a live design session with the artists before delivering the final files.

The result was dubbed ‘the hug’ as it resembles someone giving a hug. It has its roots in the character for san (three) and Japanese heraldic symbols.