BRAND / DIGITAL

M+H Show 2022 Branding.

The client requested a concept that they could replicate themselves within Canva and with no Photoshop or other design software knowledge.

The brief was to develop something fun and playful but with the ability to dial back and be more formal where necessary.

The solution was to provide a set of images of paper cut-outs in various shapes and colours which could then be placed at will in Canva to create an infinite variety of designs with ease. The idea was inspired by Fuzzy-Felt with the idea that even a child could create pictures with basic shapes.

The supplied assets all had transparent backgrounds with a drop shadow built in to give a layered appearance when used in Canva. This also worked well with Canva’s built-in animation tools.

The same concept was used during the show through the on-site signage and show guide.