A Visual Encore for Dance Umbrella.
Dance Dance Umbrella Had an existing visual identity that they wanted updating for the 2025 season. Their main piece of print was their programme - a die-cut DL leaflet containing all the information for digital and physical performances. As well as the yearly update of colours, they wanted the programme format changed to better equally represent the multiplicity of voices as the die-cut format gave more space to some artists than others.
I created a custom-cut tabbed A5 programme, giving all the artists a full page and making the performance pages the first content you turn to, despite being preceeded by other content.
For this project, I provided all design, including an animated version of the logo, on-site signage, programmes for each venue, posters, leaflets and postcards for marketing, artworking for apparel and merch.
Photo: credit Foteini Christofilopoulou
