Branding the UK’s Leading Cultural Event
Bringing together the M+H Show, Awards and Advisor under one unified identity. A flexible design system that celebrates their shared purpose while keeping each distinct: the calm blue of the Show, the celebratory pink of the Awards and the confident orange of the Advisor.
The challenge was to unite three sister brands, each with a different role in the sector:
M+H Show is a free annual trade show in London where professionals meet, share and discover.
M+H Awards is a ticketed ceremony that celebrates the best people and projects of the year.
M+H Advisor is an online news magazine that connects the sector all year round.
The new design system had to flex across all of them, from large-scale exhibition graphics and stage sets to everyday Canva templates used in-house.
The concept centres on the plus sign, a simple symbol of connection and collaboration. The logotype, redrawn from a digitised 1838 woodcut, was refined into a slimmer, more contemporary shape that suits both digital and print.
Both the logo and the plus symbol were developed into bespoke Canva frames, giving the M+H team an easy way to keep every post, slide and sign on-brand. Each sub-brand holds its own voice through colour while remaining part of one connected family: blue for the Show, pink for the Awards, orange for the Advisor.
Three colours. Three voices. One family.
Photos: Hayley Bray Photography
